- Tenerife Holidays
- Costa Adeje
- JOIA El Mirador by Iberostar

Featuring a privileged situation in Costa Adeje, a lively tourist area in the south of Tenerife, this upscale establishment invites travellers to discover a world of luxury, personalized attention, elegance and unparalleled comfort. Set in a stunning natural area just 4 kilometres from central Adeje, guests will find themselves just 20 kilometres from Tenerife Sur International Airport and close to some of the most important tourist attractions of the region, including Caldera del Rey, a protected natural area. The accommodation units are stylish and bright, affording magnificent views over Playa del Duque and including a wide choice of modern conveniences. Guests will appreciate the extensive choice of onsite dining options, including a cosy restaurant serving recipes from the Canary Islands with an innovative touch. The premium spa is ideal to rejuvenate body and mind, all for an unforgettable stay in this dreamlike island.
Set in a stunning natural area just 4 kilometres from central Adeje, guests will find themselves just 20 kilometres from Tenerife Sur International Airport and close to some of the most important tourist attractions of the region, including Caldera del Rey, a protected natural area.
Yet another relaxing, gratifying & all round excellent stay at this wonderful hotel. In fairness it didn’t get off to the best of starts as BA managed to leave our bags behind at Heathrow and we were only fully reunited with our luggage 3 days later. To be fair Antonio at the hotel tried his very best to expedite things however a mixture of BA mis information & tardiness at TFS airport prevailed. Notwithstanding the above, my wife & I had a really enjoyable stay, for what we think was our 12th trip but will certainly not be our last and we have booked another trip for May 2027. It is fair to say that apart from the beautifully maintained property, the excellent food and the general warm ambiance of the hotel, the staff throughout every aspect of the hotel are top notch for friendliness & efficiency. For us however it is Tiziana, the Assistant Manager, who is the stand out individual as she truly is the JOIA ( jewel ) of The JOIA El Mirador.
Just returned from our 5th visit to this amazing hotel and already planning our next visit. It's just perfect The suites are so spacious. The pool area is so relaxed and peaceful. The food in the restaurants is fantastic. The staff are incredible - so friendly and helpful with special mention to Tiziana the assistant manager. She is just so professional but with a warm and friendly personality - she makes time to have a chat with everyone and always has a smile on her face. She is a valuable asset to this hotel. I can't wait to see everyone again next year.
We’ve recently returned from a 10 day stay at the Hotel and I only have positive feedback on this wonderful hotel.
Rooms with a sea view are amazing. The rooms are cleaned daily and left spotless. Turn down service every evening with a couple of chocolates. The room has all the amenities you require. The rooms are of a good size with two TVs, one in the bedroom area and another in the lounge area. The balcony overlooks the sea.
What makes this hotel standout for us is the staff. From the pool guys who always make you feel welcome and find you a spot where you require to the receptionists who answer all your questions to the restaurant staff who always have a smile on their faces.
The Hotel is ideally situated for eating out. From the back of the hotel if you turn left there are a few nice restaurants outside and if you fancy a 15 minute walk further on then there are plenty of other restaurants in the area no matter what you are looking for.
All in all an amazing experience and thanks to all the staff for their hard work and making the holiday really special.
We don’t normally go back to the same hotel but this is one I would definitely consider. There are quite a few returning customers which speaks volumes.
This was our second visit this year to the Hotel. Our first time in March 2026 and again in September 2026. The Hotel is great, if you opt for the Half board, for a week, you get a visit to the two other restaurants, outside of the Buffet style restaurant. Although the food quality in great in all the restaurants, including the Buffet restaurant is excellent. Wine list is reasonable too. The rooms are well appointed, we stayed both times in a Junior Suite with Sea view. There is a prestige level, which a quite a hefty price upgrade and for the minimal extras you get it is not worth the money in our opinion. The hotel is Adults only, which lends itself to the more mature, aging guests. The vibe is relaxed and strives for quality based service. On that, Service is hit or miss depending on the individual you get serving you. Mostly it is excellent. On both occasions we were invited to the Managers Cocktails held every Tuesday, this is an opportunity to meet the Manager of the Hotel, however weirdly, on both occasions we was bypassed, maybe it was my face or just style that put him off meeting us! Having spent a seriously large sum of money at his Hotel this year, you would of thought this would have warranted some attention. However we have learned that he is moving on and passing the ownership of this Hotels management onto a Female. Overall the Hotel is well kept. It is showing its age in some areas and doesn’t seem to have an ongoing maintenance program which is a shame, loose titles around the pool Area and stairs are a trip hazard. Toilets around the pool areas are seriously outdated and board line service station Quality! Some praise must go to some of the staff that make your stay, generally the Waiting staff in the restaurants are excellent. One particular female host (don’t know her name) is outstanding and truly destined to be a manager of the hotel one day. She is seriously switched on to the guests. We were here to celebrate our wedding anniversary, and I specifically took time at the reception desk to organise something special at the restaurant that night. Clearly I wasn’t speaking the same language as this request was completely ignored, despite the whole hearted acceptance from the receptionist that this would be sorted. Another example of this hit or miss service levels at this Hotel. The pool waiting staff are the major draw back on the service level issue, and making this a truly 4 star resort and not a 5 star experience. For whatever reason they don’t appear engaged or are hard working enough to make a difference, it is always hit or miss whether you get service or not. Even the buzzers are completely ignored and you end up just giving up, waiting for the odd occasion that they might appear, which is always very rare. This was the same issue on both our stays. The garden, pool area that is managed by the Sunbed guys and are one of gems in this hotel. Always willing to help and assist you, with smiles and positivity. A truly great asset to the Hotel, you spend most of your time in this areas during the day. It is just a shame the waiting staff dampens your day with poor service and attention. In summary this is a great Hotel, hence why so many guest are repeat returners. I cannot give it a fantastic Hotel, as there is so many areas that need attention and who knows the new Manager might just address them and make this Hotel into one of the truly wonderful places that can accommodate the most discerning guests. Truely outstanding service and excellent comes with hard work and dedication to make things better, I get the feeling that the previous Manager just wanted to keep the status quo, Not strive for greatness. We would recommend this Hotel for the more mature guests, that have the funds to afford it. You will not be disappointed with the Hotel overall it is a four star experience, although there are many Hotels around the world that do offer 5 star experience for the cost of this establishment. We certainly would return in the future, if only to see if improvements have been made by the newly appointed Manager. Good luck to them in their new position and all the very best of luck in your appointment. Appreciation - Room maids, excellent. Restaurants service overall Very Good. Restaurant food quality and variety- Excellent. Pool area Sunbed guys - Excellent. Pool area food and Beverage service - average boarder line Poor. Conditions of Hotel - very good (could be better) starting to age. Bar - Excellent (Roberto outstanding) Reception- hit or miss depending on the person at the time. Management - Good, could do much more to enhance this facility. Need further training. Complacency doesn't make a difference!
This is a fantastic hotel made better by the lovely friendly staff lead by Tiziana , We have stayed at the hotel 5 times now and each year look forward to our next visit, The food choices are excellent followed by some really enjoyable entertainment in the evenings, We will be returning again next June and can’t wait.
